Talking to businesses every single day for nearly the last three decades, we continuously learn about the importance of business success to the Australian economy. Running a business successfully is a lot like swimming in the open seas. No matter how much you train or how good a swimmer you are, there are continuously varying conditions that you cannot avoid; that you need to face; and, you have to win… otherwise, you drown.
Who is going to help a start-up business?
- the bank will not give you a business loan, unless you have been operating for 6 months
- the grants are reserved for specific sectors/industries; and these industries are based on what would help the government fulfill identified gaps
- if you do ok, you will still have expenses and taxes to pay on every amount that you earn
- and if you have staff to pay, you pay them first; then pay your taxes and, if there is any left, you can then look after yourself and pay yourself a wage
What’s next? What will bring you enough revenue so that you can cover all the expenses that you cannot avoid before you even pay yourself a wage? It’s not the economy; it’s not the government; it’s not the bank because even if you have a loan, you will need to start paying it back; it’s not an accountant because they work on your expenses v/s your revenue. What any business needs to have in place, particularly start-ups, is a marketing agency with solid, proven performers to come on their business journey alongside them.
The internet and digital marketing have made things a lot easier in regards to making an impact later today v/s the old dilemma of waiting for a magazine to hit the shelves. But how do you find the right digital agency to assist you? Choose in the same manner that you would when hiring an employee; speak to a few by short-listing those who provide you with a proven track record of not only their past experiences but also examples of their current work. Choosing free or cheap “anything” will only hurt your business and your own livelihood; besides, this has never helped any economy.
Waiting for an economic boost is not going to help either. Chances are that if your business is not being found by a constant flow of new clientele right now, it will also not be found during the peak periods either. Find the right marketing agency and get them to work alongside you; because when things get tough, you will have the right mechanism beside you to allow you to react. Eventually, with a history of visitors’ trend to your website your marketing strategies will be in place BEFORE you need to react.